Marketing Woodworking Business – A 10 Step Woodworking Business Marketing Plan
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If you really want to make the most money possible in your woodworking business, it’s important to think of your business as – a growing asset.
To ensure consistent growth requires a constant flow of cash spending customers.
And the way you attract more customers is by marketing your business.
For best results, it’s a good idea to create a marketing plan and schedule.
Follow this 10 step process and you’ll be well on your way to building a growing asset.
Your business could become an asset that one day is worth a fortune to you.
Number one: Understand what marketing is and what it can do for you.
Think of “marketing” as every exposure, contact and communication your possible customer has with you and your company. This could be before, during, or after – the sale. Therefore, you want every point of contact to create the right impression and make a positive impact.
Number two: Create a composite of your ideal customer.
Who is most likely to buy your woodworking products? Begin by building a profile. This might include the neighborhoods customers live in, approximate age, professions, hobbies, and other interests. The more you know about your ideal customer, the better you’ll be able to reach them and build a connection.
Number three: Identify where and how your ideal customers spend time – online and off-line.
Are they likely to be part of a local Facebook group? Or are they more the Twitter type? Where would they shop for wood furniture, cabinetry, or crafts – now?
You can find Part 2 of this video right here: https://youtu.be/2FE6hdUw_Qo